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Main Discussion => Copywriting Discussion => Topic started by: Mr. Subtle on January 25, 2009, 01:56:35 PM



Title: How Internet Copywriters See Their Market
Post by: Mr. Subtle on January 25, 2009, 01:56:35 PM
(http://i44.tinypic.com/4u9bvn.gif)


Title: Re: How Internet Copywriters See Their Market
Post by: Mike Humphreys on January 25, 2009, 09:24:25 PM
Vic,

Any way to slow down the switching speed? On my internet connection, it happens in an eye-blink.

I've noticed with my clients an increase in offline/direct mail copy requests over the past 2 years, so I'm wondering if it's both a resurgence of d.m. and a phasing out of some of the online stuff that fizzled.

Thanks,

Mike


Title: Re: How Internet Copywriters See Their Market
Post by: My New Name on January 25, 2009, 11:10:02 PM

A more interesting comparison would be the dollars spent resulting from direct mail and space ads verses the Internet.

Last I heard it was 5 to 1 in favor of direct mail and space ads.

And another would be the money made. Subtle posted on the old board something like 12 or 14 times value on every dollar spent.


Title: Re: How Internet Copywriters See Their Market
Post by: Erik Mulder on January 26, 2009, 01:11:46 AM
Vic,

Any way to slow down the switching speed? On my internet connection, it happens in an eye-blink.

I've noticed with my clients an increase in offline/direct mail copy requests over the past 2 years, so I'm wondering if it's both a resurgence of d.m. and a phasing out of some of the online stuff that fizzled.

Thanks,

Mike


Who's Vic? Is Subtle's identity known?

When the second pic shows up, press Escape and the GIF will stop animation.

OT: I know you're right Subtle.

I don't "need" the extra money though, if I can get away with saying that on a copywriting forum.

Adwords is an absolute dream come true for me. The only reason I currently see to expand my media buying is in order to be consistent, i.e. introduce more people to a product I already stand behind and they can stand to benefit from.