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Author Topic: On Competence and Mediocrity  (Read 1378 times)
Kelley Eidem
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« Reply #15 on: January 03, 2009, 10:15:04 PM »

The ICS ad looked better to me. I thought Wexler's ad was too busy.

But when one realizes the other ad is Wexler, then it's a no brainer...he's REALLY good.

The best to you.

Kelley Eidem
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Lance K
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« Reply #16 on: January 04, 2009, 01:00:56 AM »

Quote from: Bruce Wedding

So let me ask a few questions:

1. Which copywriter would you hire out of all these and why?

2. Which copywriter would you hire out of the 2 display ads and why?

3. Which copywriter would you hire out of the 4 classified ads and why?

4. What is the best and worst classified ad?

5. What are your thoughts about professional copywriters spending a thousand dollars on a classified ad and making it look worse than an ad for a used lawnmower?


1) Wexler
2) Wexler
3) Levin
4) Levin = best   Worst = Gaines

     Ranked in order...Levin, Patton, Feldman, Gaines

5) Alarming.  But not as bad as not having some sort of tracking id on their ads. (maybe they're using dedicated phone numbers and email addresses for these ads)
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Ken Strong
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« Reply #17 on: January 04, 2009, 12:22:30 PM »

Interesting that all the classifieds mention they will write for sweepstakes, psychics, astrologers, puzzles, lotteries, etc. That's a whole different set of markets than we here normally write for -- I never even thought of those, although obviously someone has to write all that stuff.

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Bruce Wedding
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« Reply #18 on: January 18, 2009, 11:19:45 AM »

As an update, this month the remaining ads are:

Wexler's display ad
Feldman's classifed
Dunne's classified

I'm assuming Dunne paid for multiple insertions.

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gjabiz
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« Reply #19 on: January 18, 2009, 05:29:56 PM »

Interesting that all the classifieds mention they will write for sweepstakes, psychics, astrologers, puzzles, lotteries, etc. That's a whole different set of markets than we here normally write for -- I never even thought of those, although obviously someone has to write all that stuff.


Ken,

"That's a whole different set of markets than we here normally write for..."

Why? They are established markets. Perhaps the biggest market that hardly ever gets mentioned (Marcia Yudkin brought it up a while back with a question regarding Learning Strategies Corporation)... is the Self-Improvement market and it is still very large and lucrative.

It's funny...I know a guy who makes HUGE money with his copywriting for the "Self-Entertainment" market as he calls it (psychics and astrological "stuff") and he says...

"I see all those new copywriters focusing on Internet "stuff" and I'm glad they don't write for these other markets."

You are right that people at many of the Internet copywriting centers of influence never mention any of this other stuff, even though it is a stable and currently a GROWING market (as is Biz-Op...they go hand in hand in downturns and during Democratic Presidencies)...one of the gurus recently wrote about the Psychic market.

Thanks for pointing this out, and perhaps we can expand the search area for some of the more hungry copywriters seeking some work.

gjabiz
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annemoss
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« Reply #20 on: January 19, 2009, 08:51:04 PM »

Short of stringing me on a flagpole and submitting me to water torture, I wouldn't hire any one of those copywriters for any reason. Period. That rag is such a throwback. It is hilarious. The lack of web address alone wreaks 1950s. The ads look 50s. It should be called "Retro DM". Are we at all sure these copywriters are ALIVE?

I'm surprised Subtle's designer sensibilities were not rocked to the core by the sheer ugliness of that paper. I'm still laughing. I thought about subscribing but can't seem to follow through with ASKING for such a travesty of design to be delivered to my mailbox. But, damn, it would be funny to get it. I'll try again in an hour. I was laughing so hard I could not even type my name in the box. Bruce, only you would fine all these in-your-face treasures. Show us more!
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JC
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« Reply #21 on: January 21, 2009, 02:34:41 PM »

Hi Everyone -

 I've been lurking for awhile  but I felt the need to jump in with this discussion, then jump in the mix in the futore, for some much needed advice.

I've been studying copywriting for a few years now - I caught the bug reading Gary Halbert's site. Anyway,  last year I decided to try and make a living as a working copywriter.

I sent in a 4 page cover letter selling myself with some samples of my work to Steve Wexler ... He had an ad in DM mag looking for copywriters.

Anyway, I asked about his self advertising, he's in all the mags - Target, DM Direct Mag. He told me he doesn't get that much business from them but feels he needs to be in there for brand building.

I don't know if that makes sense or it's true but that's what he said.

Joe
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Erik Mulder
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« Reply #22 on: January 26, 2009, 01:27:05 AM »

I like the ICS ad... Sells the service, not the company

Wexler looks too much like an egomaniacal over-charger (I hope he doesn't read this board, if so, take it as a crit) and the others look like unprofessional losers.

Sorry to say...

If I *had* to choose, ICS would be the pick.
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