There is a ton of benefits -- something for nearly everyone!

Here are some of the things that I pulled from it:

From the pictures:
never be cold again (subtext: we care about you)
how it works (subtext: we're not afraid to show you
we're honest upfront and not trying to trick you --
and we respect your intelligence to understand -
as well as a nice appeal to the logical mind.  Comments other
posters made about the contents of the picture also are spot on.)

Headline, starting after the "Paul Harvey" part:
Famous (have you heard of this?
you must be out ofthe loop if you haven't)

portable heater (psst,, apt owners, mobile people,
this is for you)

EdenPURE (say it loud & proud!)

cut your heating bill by 50% (obvious benefit)

is now much better
(hey, we're assuming you are already interested
that it can save you 50% -- and just when you
thought it couldn't get any better -- we've improved
it -- showing WE aren't sitting on our laurels, either. If you heard of us before and ignored us, maybe you should take a second look now.)


heats a large room in minutes
(so you can turn the heat off when you are out
of the house -- or great for places that don't
get used often -- like Churches and halls and things)

even heat wall to wwall and floor to ceiling
(for those folks up in the balconies...doesn't matter where you plug it in, either.)

does not get hot, cannot start a fire, and
will not reduce humidity or oxygen

(well the beneifts of the first two are obvious
-- for
children,
those who might fall asleep
-- humidity or oxygen
guess there's been some research here ...
reduction in humidity could cause such things
as increase in nose bleeds,dry skin etc.
reduction in oxygen -- my guess is there's another
group out there to whom this is important --
people on oxygen, obviously; asthmatics, perhaps;
other people with breathing issues.)

The comments on Paul Harvey's endorsement by previous posters
have clearly outlined the major benefits of his endorsement.  He probably is one of the most trusted men in America, avuncular, not unlike Walter Cronkite.  I've heard that his endorsement provides immense selling power.

This is hardly a comprehensive commentary -- but some of the things that stood out to me.  There's a strong sense of the subliminal, of subtexts, within the headline that I very much like.  A nice combination of playing on emotional & logical.

Very powerful -- and yes, I've been tempted to get one myself.

Live JoyFully!

Judy Kettenhofen, Profit Strategist/Copywriter
NextDay Copy

My two favorites of all time are these:





As an honorable mention, there is the title of my book. It is a headline of sorts...it headlines the cover of the book.

I've read that the copywriter in question was not the originator of that headline -- but rather that it came from a testimonial.  Or, if not a testimonial, from an interview with a customer.

I was recently contacted by a successful graphic/web designer based upon my copywriting website.  I'm not going to flaunt it.  If you're interested, the website is http://www.NextDay-Copy.com .  He seemed quite enamored of the "headline."

Live JoyFully!

Judy Kettenhofen, Profit Strategist/Copywriter
NextDay Copy