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Author Topic: Any Brochure Designs That Have Worked For You?  (Read 858 times)
SamKane
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« on: January 25, 2010, 07:38:50 PM »

I need to design a tri-fold brochure for a small termite/pest control company.
Does anyone have any samples of a brochure that has worked for them in the past.

thanks. I'll post the final design for critiques.

Sam Kane
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Sam Enslen
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« Reply #1 on: May 25, 2010, 10:55:24 AM »

I can't send samples, but I can tell you to remember the basics. Speak to the audience directly -- show them you understand what they're looking for. Discuss features and benefits, but emphasize benefits. Include proof of your capabilities and trustworthiness -- client quotes, case studies, BBB certification, inclusion on Angie's List, etc. And don't forget the call to action. Tell you audience exactly what you want them to do, and give them an incentive, such as a coupon, to do it. Good luck ... tips on other copywriting strategies are included here (http://www.dragonflyeditorial.com/resources/top-9-ways-to-learn/), if you're interested.
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