Copystudent, it depends on the content. Some of it is downloadable, others is not. When I started the site, I had a handful of vultures swoop in, download everything, and then demand a refund (usually the same day they ordered).
So more of the content was made streamable which has given me an amazing amount of bandwidth used for the site.
I need to find some time to update the sales letter so I can better tell what's inside the site, content-wise. Hopefully in another week or two, I'll be able to do that.
Markus, thank you for your kind words and feedback. Believe it or not, you're not the first person to ask if Doug was high. The answer is 'nope'. He's just a very energetic guy... listen to his interviews with Ben Settle or Clayton Makepeace and you'll hear what I mean.
It was actually about 8:30 a.m. in California for Doug when we did the interview. That was the only time we could squeeze it into his schedule and mine.
I sound a bit more polished in the interview because I had previously talked to Doug about 5-6 times prior to the interview. He wanted to feel comfortable talking to me and vice versa so the interview would come across as being more natural.
In terms of Doug saying what to do and not how to do it... that's pretty common IMHO with free interviews. It's rare that you're going to hear an established copywriter go over basic stuff like how to cold-call or how to close a sale unless it's part of a paid course of theirs.
Basic stuff like that is often found in sales books or you learn it like I did which was trial by fire. If the interviewer doesn't press for more information on a point, then they deserve part/all of the blame for not enough depth to the interviewee's answers. So in this case, I apologize for not digging deeper.
Keep in mind, my site Market Your Copy focuses on marketing and salesmanship help for copywriters, not how to write better copy. There's a ton of great sites, books, courses, etc. on writing better copy from copywriters with a longer track record than me.
There are a number of copywriters out there who struggle because they don't know how to market themselves effectively. That's my intended audience.
I've known Bruce for several years now and we've spent a lot of time talking by phone. He's a funny and interesting guy too.
Up until now Bruce didn't have a copywriting-related product/service/forum/ezine that he wanted to promote by interviewing.
An interview didn't fit his business model then.
Because of this forum, an interview might... so I'm sure Bruce and I will talk about an interview at some point.
In terms of John Lennon, that's another topic for another time. If you like, insert the name of any other well-known songwriter you can think of... the context of Doug's statement is still the same.
You can't take a class on writing songs and then pitch one of the best songwriters ever (by many folks opinions) that you can write songs as well as them. It's just not believable.
Take care,
Mike
