I have been forced to try and earn some extra income so I thought I would do a sales letter to try and get some customers for a leaflet distribution service.

I know that the price in my area is on average £50 per 1,000 leaflets dropped, but I have not mentioned it in the letter, but it may go in a future one.

Don't hold back with any criticism. The font I'm tstrongly considering using is
Courier New size 12











The Owner
The Chinese Wok
13 Leopold Road
London      
SW19 7BB





Dear Takeaway Owner,


Has a leaflet distribution company said they can’t take on your solo campaign once you’ve asked for a quotation? Or if they do, they require a large minimum order?

What if you believe their quote is too expensive? But you’re told you can save money by having your menu delivered alongside numerous other non-competing advertisers.

When distributors employ staff they must be paid a minimum amount per 1,000 leaflets dropped. Because of this it’s hard for these companies to make a profit using their resources on a solo campaign. They prefer not to deliver your single menus, because the more shared leaflets that are delivered, the more money they make.

This is a problem for the takeaway owner and they’re left with two choices, paying a high price for delivery of a single menu, or taking the cheaper option but have their menu hidden between 3, 4, or 5 other flyers and have the response rate massively reduced.

I have set up ‘Simply Solo’ to tailor my service for takeaways and restaurants. I decided the best way to achieve this is by choosing to remain small and operating as an individual.

If you are wondering how I work let me explain. I meet with a client and they tell me where and when they want their menus dropped and how long it should take.

I then arrange a time to pick up the menus and I go out and deliver them.

Once the campaign is completed I provide a full written report of all the road names, houses, or other residential areas that have been delivered to.


I want you to be confident in my service, so why not try my introductory offer of having 500 unshared menus delivered for just £15 by calling me on 07956-123-456 today. Do it now.

Get your menus delivered, save money, and get more customers, call simply solo today for your introductory offer.

I genuinely want your business to reach more people and I believe my service can help you achieve this.



Best Regards





Stephen



OWNER SIMPLY SOLO DISTRIBUTIONS



P.S. Please consider following points


1.) By taking up my offer today you have the chance to gain a quick advantage over takeaways in other areas.

2.) Over 500 people who may not have heard of you will see your single menu, pick it up and unfold it. They will know who you are and what you can offer them

3.) While other takeaways are still using the shared option, you have the choice of expanding your campaign to 1,000 unshared menus for just £30.

Thanks for your reply, I will consider your options.

Am half asleep, saw a problem n thought I'd mention it before going Zzzzz

Right at the beginning, in the impression forming stage before brain engagement, you use, and even worse highlight, the word "expensive".

Unless you're really going for the negative fear juglar I'd suggest avoiding negative words so early.

Deep down, you just told em leaflet drops are expensive. Sure, you may be less expensive but you're still expensive.

I'd be thinking more along the lines of "want more customers? Wannem cheaps? Read this!" and then describe what, and importantly why, you're gonna give em gurgles of joy in the form of extra-affordable advertising they were denied in the past.

Instead you're explaining that leafleting is expensive and impractical for them. Your big promise is not more customers, it's that this time the natural laws of expensive and impractical could be turned on their head, because, trust you, you're not like every other expensive and impractical leafleting thingy that they shouldn't trust and bother with, being as it's so expensive and impractical n all.

It's a minor little thing but that's what copy is about, the small stuff.


Zzzz......



 

Kevin, Alan, and Collette thank you for your response. I realised last week that I was overselling the service.

I will probably just send a leaflet as it gets right to the point.